Strategic Background of the Start-Up—Qualitative Analysis

A start-up is a relatively new and attractive entrepreneurial form that being explored in broader national economy industry context. However, there little knowledge about its strategy, which mainly represented by the business development strategy. The main goal of research to deepen expand strategic background start-ups, preparation condition for strategy later too. partial goals are in-depth detailed content novelty idea, quality internal environment start-up, nature external goals. sample contains 147 start-ups operating Slovakia. Each was researched member team, who personally recorded statements founder. results based on qualitative analysis synthesis founders start-ups. result summary view examined expresses peculiarities making documents possibilities motives start-up’s strategizing. synthesized into balance sheet, perspective survival, explains potential failure, provides solution identified imbalance. practical use consists providing model balance, field real functioning originality value lie direct collection data, immediate reality, comprehensive at same time picture start-up.